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Gyms & Fitness Facilities

Train hard. Recover smarter.

We're not just here for a massage. We help people who train move better, recover faster and stay consistent with their goals, through personalized stretch and massage memberships.

A therapist guiding an athlete through an assisted hamstring stretch
Memberships from$125/mo
More than massage

Your recovery partner, between every workout.

The work you do in the gym only pays off if your body can keep up. That's where we come in.

01

Move better

Restore range of motion in the hips, shoulders and spine so every lift, swing and stride starts from a better position.

02

Recover faster

Targeted massage and soft-tissue work clears the tightness that builds up between training days.

03

Stay flexible

Assisted stretching takes you further than you can go alone, and the gains compound month after month.

04

Stay consistent

Fewer tweaks, fewer missed sessions. A standing appointment keeps your body ready for the work you put in.

Stretch & massage memberships

Pick your rhythm.

Designed for people who train regularly and want better mobility, recovery, flexibility and performance.

1 session per month
$125/month

One personalized stretch or massage session every month. A steady baseline for mobility and recovery.

  • A personalized stretch, massage or combo session
  • A plan built around your training schedule
  • Progress tracked session to session
  • Priority scheduling as a recurring client
Start monthly membership

Not sure which fits? Book a free 15-minute call and we'll build it around your training.

Fitness partners

Where you'll find us.

Current and developing partnerships with St. Pete's training communities. More on the way.

Club partner

Pasadena Yacht & Country Club

St. Petersburg, FL

Book as a member

Own a gym or studio?

Add recovery to your membership offering with on-site sessions, member events and memberships.

Partner with us
Assisted hip stretch for an athlete
Who it's for

Built for people who show up.

Whatever your training looks like, a consistent recovery routine helps you keep doing it, and doing it well.

Strength & liftingRunners & cyclistsGolf, tennis & pickleballCrossFit & HIITWeekend warriorsActive adults 40+

Golfer? See our dedicated golf stretching & massage program.

Your recovery team

Work with specialists.

Meet the whole team

Assisted stretching, deep tissue and long-term mobility plans.

Luke founded Dawn Wellness on a simple belief: real results come from a plan, not a one-off session. The youngest of three brothers who all played Division I college sports, Luke played cornerback at the D1 level before studying kinesiology and building his career in wellness..

Assisted StretchingDeep Tissue MassageSports MassageMobility Planning

Active Release Techniques® for stubborn, structural restrictions.

Lucas is Dawn Wellness's go-to for stubborn structural movement restrictions that haven't responded to standard care. As an ART® Certified Provider, he's trained to palpate for adhesions in nerves, ligaments, muscles and tendons.

Active Release Techniques®Volleyball-Related PainLymphatic DrainageDeep Tissue Massage
Membership FAQ

Questions from athletes.

What's included in a membership?

Each month you get one ($125) or two ($250) personalized sessions. Every session can be assisted stretching, massage, or a combination, depending on what your body needs that week.

Is this just massage?

No. Memberships are built around mobility, recovery and performance. Most sessions blend assisted stretching with targeted soft-tissue work, and your provider adjusts the plan as your training changes.

Where do sessions take place?

At our partner facilities, at your home, or wherever is easiest for you across St. Pete and Tampa Bay.

Do I have to be a member of a partner gym?

No. Memberships are open to anyone who trains regularly. Members of our partner gyms and clubs may have access to on-site sessions and events.

I own a gym. Can we partner?

We'd love to. We offer on-site recovery sessions, member events and memberships your clients can add on. Let's talk.

Our Team Book Now